ADDENDUM: Practical advices
Social media campaign
Social media campaign for one, or group of contemporary art events should be implemented on Facebook, Instagram, YouTube, TikTok and Twitter following previously strategically planned communication. If cultural operator is applying all three BITE pop-up content, campaign should combine the promotion of all three, in one story. BITE of Art content and social media accounts should be primarily used for promoting the cultural operator and its event, and secondly as BITE content itself. Young people from 18 to 35 years old, are a target group for this campaign, with aim to be engage with, to take active part at BITE of Art events and content and visit cultural operator’s event and to download BITE IoT application. Campaign should be executed in local language.
In practice:
- Preparing announcement of the cultural operator’s event and BITE pop-up content, accompanied with the photos and short video
o Optionally sharing of produce BITE video clips about BITE IoT experience
- Targeting young people by posting and boosting social media posts, including dissemination of produced video teasers and other online content in order to motivate young people.
- Boosting should precisely target audience:
o age 18 to 35
o living territory (matching with the cultural operator)
o areas of interest: art, museums, film, civil society activism, ….
- During cultural operator’s event / exhibition, posting and sharing video and photo posts.
o Keeps the audience up to date with daily Instagram / Facebook and Twitter posts, initiating dialogues
- After finishing the event / exhibition, by promotion of the digitalized exhibition (360°) with full access and VR options, and produced short video reportages from the events.
o
Conduct optional paid boosting for the same
target audience
