The key elements of the BITE CABM
Concept of the BITE CABM 2.0 is based on innovation as a tool for boosting competitiveness of cultural operators in the field of contemporary visual art and attracting new and wider young audience, through these several elements:
In order to effectively apply in practice these innovative elements, BITE CABM sets following universal frameworks that will help cultural operators in upgrading their business, as well in application of the available BITE content:
- Audience approach – Introduction to the key target groups of the BITE of Art solutions and approach in communication with them.
- Unique Value Proposition – Insight in key innovating elements in communication of contemporary art that BITE brings, with focus on competitive advantage.
- Strategic planning - Stresing importance of the strategic planning approach in the work of cultural operators, with focus on strategic communication planning.
- Revenue Streams - Introduce on how application of BITE solutions into work of the cultural operators is matching their current needs and future strives – for increasing competitiveness, increasing audience, raising revenue, attracting youth and new audience and new buyers.
Specific bespoke BITE elements, that are developed and tested are presented within this CABM in form of guidelines. Their purpose is to help cultural operators to ease apply BITE content into their business and daily work. They are:
BITE Communication strategy
Overview of the key strategic communication principles of the BITE solutions and instruction for their implementation in practice
BITE of Art Web platform
BITE of Art mobile application
provided in the form of procedures and standards for application of these BITE digital tools, with precise guideline with screenshots for using each feature of the web portal and mobile application
Using IoT technology, including AR to lead audience through the interactive journey of contemporary art exhibitions - step-by-step guideline, including applicable checklist and instructions linked with using BITE mobile application.
VR experience of contemporary art events / exhibition, virtual guided tour with 360° experience -step-by-step guideline, including applicable checklist and instructions linked with using BITE mobile application.
BITE Art Tour
Visual art performances in the public spaces viewed thru the smartphone lenses at assign geolocations - -step-by-step guideline, including applicable checklist and instructions linked with using BITE mobile application.