In past couple of years a new trend has been emerging amoung the most prestigious auction houses. And that trend has centered around making their activities more acessible and appealing to the younger generations. So how are they managing to do it?
* Going digital
* Auction houses have started offering online bidings for art lovers.
* Marketing more affordable art to the younger generations
* Partnering with brands familliar to the young people
* Working with influencers
So if you are wondering has all of this exerimentation by the auction houses brought any long term benefits – it seems that is has. Both Christie’s and Sotheby’s have reported a significant increase of auctioneers younger than 30.
Read more on Artsy.