Strategic thinking about communications is a process of increasing skills of cultural institutions to implement engaging and creative communication approach to the target audience and campaigns and to contribute to their events to reach higher visibility and wider audience. Communication Strategy is a separate tool developed under the BITE of Art, as a help to potential cultural operators, who intent to apply BITE CABM in their work to tactically plan and use all communication channels at their disposal. By developing their unique engaging communication strategy cultural operator will go through organizational/institutional branding, segmentation of the target group, comprising a personal, social and artistic offer, then how to create and deliver a successful message, etc. By using BITE CABM approach in Strategic communication planning cultural operators have opportunity to learn how to attract and interact with young audience, how to use new innovative technology channels of communication like IoT, geolocation gamification, blockchain platforms, social media platforms like TikTok, Instagram and Facebook, and to learn how to gradually develop audience through content marketing stages.