7.3. BITE pop-up content

This specifically developed BITE elements are actually the communication tools that are used to attract and send message to the target audience. They are all under the internet communion channel:

BITE of Art web page – as a tool for promotion, mutual cultural operators networking and education

BITE mobile application – as a tool for accessing BITE pop-up content and giving opportunity to the audience to build their BITE personal artworks collection.

BITE pop-up content –3 tools:

  • BITE 360

    as a tool for accessing 360 virtual exhibitions with guided tours

  • BITE IoT

    as a tool for sending targeted information about artworks/ artists/ exibiotns and for giving engaging experience to audience

  • BITE Art Tour

    as a tool for providing artistic experience and information at the specific locations.

More details about using all BITE communication tools – why, when and how, for each BITE pop-up content see Annex 1 of BITE 2.0 CABM.

BITE Virtual Gallery on the OpenSea internet NFT platform can provide a powerful tool for cultural operators to communicate and sell their artworks, reaching a global audience of art collectors and enthusiasts. OpenSea is a decentralized marketplace for buying and selling non-fungible tokens (NFTs), which can represent digital art or other unique digital assets. In practice, cultural operators can use the BITE Virtual Gallery to showcase their artworks, that are originally digitally created or digitalized reproduction of paintings and sell them as NFTs on the OpenSea platform. Each artwork is high-quality images of the artwork, where cultural operators can provide detailed information such as the artist's name, the title of the artwork, the year it was created, the medium, and any other relevant information.

To communicate particular artworks that are listed (minted*) at the virtual galleries on this internet platform, with all accompanied attributes, cultural operators should use specifics and some best practices for promoting NFT artworks:

- Social media marketing: Social media platforms such as Twitter, Instagram, and Discord are great for promoting NFT artworks. Cultural operators and artists can use own, or create new social media profiles to showcase their work, engage with their audience, and build a following.

o Consider paid advertising on social media platforms and NFT marketplaces that can help promote NFT artworks to a wider audience.

- Influencer marketing: Partnering with influencers in the NFT community can help promote NFT artworks. Influencers can provide exposure to a wider audience and help generate buzz around the artwork.

- Email marketing: Cultural operators can build an email list of interested buyers and use email marketing to promote their NFT artworks. Email marketing is a direct and personal way to communicate with potential buyers.

- Public relations: Cultural operators can reach out to media outlets to get press coverage for their NFT artworks. This can help generate publicity and increase the artwork's visibility.

- Collaboration: Collaborating with other artists, collectors, or NFT projects can help increase exposure to the artwork and attract more buyers.

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